Design rigorous, fully customizable sports science studies in lab, field, training facility, or hybrid environments. iMotions Lab is built for performance optimization, rehabilitation research, and ...

Discover 10 key areas where simulation research reveals deep behavioral insights, from aviation and surgery to AI systems, showing how controlled environments ...

Whether you are interested in analyzing postures, poses, or positions, Motion Capture saves you time by automatically identifying landmarks and tracking separate body parts or landmarks and extracting ...

The Shimmer3 GSR+ (Galvanic Skin Response) monitors skin conductivity between two reusable electrodes attached to two fingers of one hand. Caused by a stimulus the sweat glands become more active, ...

Varjo’s new generation of headsets connects the world’s most advanced mixed reality technology with the pinnacle of graphical processing power, catering to industrial use cases where highest-level ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...

Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study. As we have detailed before on ...

How does the brain react to fragrances? Your brain reacts to external stimuli, that is an indisputable fact but how does your brain respond specifically to fragrances? We have many ways of perceiving, ...

Imagine standing in front of a magnificent painting, feeling a surge of emotions that transcend words. Or listening to a piece of music that sends shivers down your spine, with each note resonating ...

Listen to the article iThis is an audio narration of the article, made using Generative AI technology. Please note that occasional mispronunciations may occur. Explore cognitive workload: its ...