It’s the beginning of a new year, and most companies are building plans to drive increased sales and revenue growth. With that goal in mind, it’s normal to hear the rallying cry for sales and ...

The COVID crisis has shown us that everything is connected to everything: how we run our businesses, how we engage with prospects and clients, how we respond to changes, how we live our lives. And ...

Marketers have a number of proven tactics and strategies that can have immediate positive impacts on campaigns across channels including personalization, making use of the massive amount of data ...

In the marketing world, we often measure our success by looking at engagement. How many people opened that email? Who's watching our videos? Those numbers are important, but ultimately, we're trying ...

This episode features a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between ...

We talk about sales and marketing alignment constantly, but how much progress have we really made? Barb Mosher Zinck crunches some fresh data from LeadMD and Drift, shedding light on the factors that ...

Collaboration among the extended sales team — which includes sales, marketing, marketing ops, and sales ops — is one of the critical attributes of a world-class sales organization, according to the ...

Ed Marsh, founder of IntentData.io, has founded and run several B2B companies in the US and abroad, in technology and industrial fields. Whether you wear the CEO, chief revenue officer, sales or ...

This eBook explores the five stages of sales- marketing alignment to help you assess your organization’s sales and marketing collaboration today and understand how it can mature in the future, with ...