Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

Brevo’s 2026 Smart Loyalty Guide makes the case for CRM-integrated loyalty that uses AI to close the inactivity gap.

In the Clone Wars, no bank survives by blending in. The only way forward is to break the pattern—turn the app from a sterile ...

ATLANTA — RaceTrac Inc. is launching a strategic partnership with Capillary Technologies to transform and enhance its ...

Add Yahoo as a preferred source to see more of our stories on Google. How many store loyalty programs are you signed up for? When you scan your card or punch in your phone number, it feels great to ...

A world of hundreds if not thousands of stablecoins sounds chaotic – but that's because we're still thinking of stablecoins as money. Consider their potential for strengthening customer loyalty and ...

Starbucks is revamping its loyalty program and one of the new twists is that you can keep your rewards stars from expiring. The revamped program will launch on March 10 with three free membership ...

Starbucks Rewards will reinstitute tiers as part of the company's bid to encourage customers to visit more frequently. The coffee chain made the announcement at its investor day. In 2019, the company ...

Starbucks Coffee Company unveiled its reimagined Starbucks Rewards loyalty program, designed to deliver more meaningful value for its 35.5 million active members in the U.S. Building on the strength ...

A popular fast-casual chain rolls out new rewards after a series of mistakes triggered customer backlash. Loyalty programs boost spending; members spend more annually than nonmembers. A well-known ...

NEW HARTFORD, N.Y.--(BUSINESS WIRE)--PAR Technology Corporation (NYSE: PAR), a leading global foodservice technology provider, today announced that it has agreed to acquire the identity resolution and ...

Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...