The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Mumbai: Parle-G is among the most popular biscuits that have been enjoyed by nearly everyone in India. For numerous individuals, a day felt lacking without a cup of hot tea and a pack of Parle G ...

MANILA, Philippines — The Second Congressional Commission on Education (Edcom 2) is calling for the phaseout of a system that has encouraged what it calls the “de facto mass promotion” of public ...

MUMBAI: The aroma of freshly baked Parle-G biscuits stopped drifting through Vile Parle in mid-2016. Now, the landmark Parle Products factory itself is headed for the history books. iMumbai, India - ...

New Delhi: Parle Products’ operational revenue increased 8.5% to Rs 15,568.49 crore in FY25, while its profit declined 39% to Rs 979.53 crore, according to a regulatory filing. The company’s total ...

Leading biscuit and confectionery maker Parle Products' operational revenue grew 8.5 per cent to ₹15,568.49 crore in FY25, even as its profit slipped 39 per cent to ₹979.53 crore, according to a ...

Parle Biscuits Private Limited stepped up its advertising and promotional expenditure by nearly 9 per cent in FY25, even as the FMCG major reported a steep decline in profitability amid rising costs, ...

Americans expecting a big promotion or wage increase next year may have just had their hopes dashed, according to a Mercer survey. On average, employers plan to hold base salary increases for merit at ...

Macworld has discovered Apple code for a new Studio Display codenamed ‘J527’ featuring significant upgrades including 120Hz ProMotion variable refresh rate. The upcoming display is expected to support ...

Native, the personal care brand marketed by Procter & Gamble, is producing a 50-episode microdrama inspired by soap operas, per details shared with Marketing Dive. The scripted content series, titled ...

Genpact is transitioning from a legacy BPO provider to a digital transformation partner, with ATS driving higher-quality, annuity-like revenue growth. ATS now comprises ~24% of G's revenue and is ...

The Mix G2 features Intel’s latest Core Ultra 9 275HX processor, which includes 24 cores and 24 threads with a maximum boost clock of 5.4GHz. It supports a 120W TDP and includes a built-in NPU ...