The brand doubles down on fuel rewards and personalized savings as Inner Circle reaches more than 5,000 stores across 29 states.

With grocery costs stressing shoppers, retailers are using AI to improve search, merchandising and personalization while ...

Customer Experience & Personalization sessions explore what it takes to deliver relevant, seamless experiences from the first touchpoint.

A look at the hidden tradeoffs behind loyalty-driven growth — and how to avoid inheriting risks you didn't design for.

Julian Samarjiev is the founder of Convertibles, a Shopify CRO agency that runs A/B testing and personalization programs for 8 and 9-figure ecommerce brands. Their Needle Movers™ methodology focuses ...

IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...

Nordstrom’s loyalty program, The Nordy Club, is wildly popular, but how does the brand manage its loyalty value proposition?

Jeremy Allaire, chief executive of Circle Internet Group, at an event in Washington earlier this month. (Luke Johnson/Bloomberg News) The annual payouts on stablecoins offered by crypto platforms are ...

A world of hundreds if not thousands of stablecoins sounds chaotic – but that's because we're still thinking of stablecoins as money. Consider their potential for strengthening customer loyalty and ...

The updated Starbucks (SBUX) Rewards program, which launches on March 10, introduces three levels of membership – Green, Gold and Reserve – offering new and exclusive benefits for members. Inspired by ...