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  1. Coca-Cola - Wikipedia

    Coca-Cola was called Coca-Cola Classic from July 1985 to 2009, to distinguish it from "New Coke". Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first …

  2. New Coke: The Most Memorable Marketing Blunder Ever?

    Coca‑Cola classic was sold alongside Coca‑Cola ("new Coke"), and the two brands had distinct advertising campaigns, with the youthful, leading-edge "Catch the Wave" campaign for the …

  3. Coke Classic: The Story of How America Saved Its Favorite Drink

    Jun 4, 2025 · In 1985, Coca-Cola quietly changed its flagship soda—what followed was one of the most passionate consumer uprisings in food history. This is the story of New Coke, Coke …

  4. Coca-Cola Classic Can - National Museum of American History

    The Coca-Cola Company released Coke Classic in 1985, eleven weeks after the launch of New Coke. Coke Classic was introduced in response to the fierce media and consumer backlash …

  5. New Coke and Coca-Cola Classic: What the Story Says About ...

    Jul 10, 2015 · For nearly a century, Coca-Cola had thrived by responding to change. To the executives who pushed New Coke, it may have been a concession to just the latest forces …

  6. The New Coke Failure & the Reintroduction of Coca-Cola Classic

    Jul 3, 2025 · On July 11, 1985, CEO Roberto Goizueta called an emergency board meeting, and the decision was made – the original Coca-Cola formula would be brought back, this time …

  7. July 11, 1985 – Coca-Cola Brings Back “Classic” Coke

    Jul 11, 2025 · Seventy-nine days after the fiasco of “New Coke,” the Coca-Cola Company bowed to public demand on July 11, 1985 and reintroduced the original Coca-Cola formula as “Coca …

  8. What Is Coca-Cola Classic? [2025] - summerstirs.com

    What Is Coca-Cola Classic? Coca-Cola Classic is not just a beverage; it’s a cultural phenomenon that has transcended generations and geographies. Born out of curiosity in the late 19th …

  9. HISTORY's Moment in Media: The Return of Coca-Cola Classic

    Jul 25, 2024 · July 10, 1985. On a Wednesday afternoon 39 years ago, ABC broke into its top-rated soap opera, General Hospital, with anchorman Peter Jennings and some breaking news: …

  10. New Coke - Wikipedia

    Coca-Cola Classic did not need much help, with a "Red, White and You" campaign showcasing the American virtues many of those who had clamored for its reintroduction had pointedly …