The myth of a better mousetrap: A case study in bad innovation - Idea to Value
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INNOVATION RARELY ARRIVES WITHOUT EXPLANATION. This video isn’t about any ONE product. This “crashout” (lol) is a pattern we’ve watched unfold in beauty for years: a growing desire to misunderstand newness…not intentionally, but because unfamiliar textures, formats, and sensorial experiences can feel confusing at first. The comment about “good products not needing explanation” really got me, because I genuinely DON’T believe the beauty community wants the same formulas repackaged forever. “Diffe
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