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Think of your logo as the face of your company. Just like a person's face, it needs a personality, values, and reputation to truly connect with others. Branding provides all of that, giving your logo context and meaning, and helping your audience understand what your company stands for. also ! video edit credit to @Elise Noah | Studio Curio she's got some wicked stuff ! #LogoDesign #BrandingStrategy #companyidentity
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Your logo NEEDS to tell us what the business does ⚠️ When you first start your logo designing journey, you’ll have the urge to create logos that tell the audience what the business does. You’ll also have clients tell you they want for example “a hammer, pile of wood, house and a timeline of how the business started” for a construction brand all in one logo - so people know EXACTLY what the business does. The big guys aren’t widely recognised and well-known because they have everything they offer
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