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11 months ago
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Apple’s New iPad Ad Is a Neat Metaphor for the End of the World
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Apple's 'Crush' iPad ad sparks backlash from creatives
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appleinsider.com
Apple’s new ad, “Crush!,” has literally crushed creativity to highlight the iPad Pro’s sleekness. Apple’s latest iPad commercial is sparking controversy, featuring a giant hydraulic press crushing various creative tools, like musical instruments, paints, and cameras, to showcase the new iPad Pro’s slim design. Set to the tune of Sonny & Cher’s “All I Ever Need Is You,” the ad has faced backlash on social media. Critics label it “tone-deaf,” accusing it of disregarding the creative process. “The
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Facebookcheddar news
Apple's Ipad Pro commercial featuring a hydraulic press crushing art objects has sparked strong backlash. Podcaster Angharad Yeo says the advertisement is evocative of AI destroying humanity and taking jobs from the creative industries. Choose your news on the ABC NEWS app and stay in the know: https://ab.co/abcnewsapp | ABC News
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Technology crushing human creativity? Apple's new iPad ad has struck a nerve online
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