5.5K views · 95 reactions | Hot Type’s custom typeface for Koto’s rebrand of Kit, a marketing platform aimed towards the creator economy. See more → t-bi.link/hot-type | The Brand Identity | Facebook
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When Hot Type was brought on to design a custom typeface for Koto’s rebrand of Kit – a marketing platform aimed towards the creator economy – the identity and branding were already in place. What it was missing was a contextual, custom typeface that would let the brand speak in an ownable, confident voice. Koto and Kit knew what they were looking for. “From the get-go, we knew it needed to be bold, condensed, with slightly rounded corners and preferably based on a Gothic skeleton. I love working
When Hot Type was brought on to design a custom typeface for Koto…
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