How Mastercard’s ‘Priceless’ campaign became part of the brand DNA
marketingweek.com
How Mastercard’s ‘Priceless’ campaign became part of the brand DNA
In the late 1990s, Mastercard needed a long-term marketing platform to help reboot the brand, which was on a “burning platform” in the US. But while Mastercard knew it was on to a winner with ‘Priceless’, no one foresaw it still being part of the brand’s DNA 22 years later.
Sep 19, 2019
Mastercard Benefits
World Mastercard Benefits and Features
World Mastercard Benefits and Features
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2.7M views · 7.8K reactions | Your journey to unparalleled benefits begins now with your World Debit Mastercard! Visit the link to unlock a world of benefits tailored just for you: https://mstr.cd/43BJz2q #WorldDebitMastercardBenefits #PricelessPerks | Mastercard | Facebook
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2.7M views · 7.8K reactions | Your journey to unparalleled benefits begins now with your World Debit Mastercard! Visit the link to unlock a world of benefits tailored just for you: https://mstr.cd/43BJz2q #WorldDebitMastercardBenefits #PricelessPerks | Mastercard | Facebook
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